JGUILLEM ORIENT WITH SRAM FORCE GENERATION 2

This JGuilem Orient custom build is built with speed in mind. The Orient is capable of taking 35mm tyres and hitting the trails but we went all out with this one to create something that is built for speed. The new SRAM Force groupset helps save weight and provides the perfect gear range for all-terrain. The wheels, Zipp 404 Firecrests because…look at them, who doesn’t want a 58mm deep wheelset that only weights 1470g.

Build specifcation:

-JGuillem Orient frameset 56cm

-SRAM Force Generation 2 groupset (10-33T cassette and 48-35T chainset with powermete

-ZIpp 404 Firecrest wheelset

-Continental GP 5000S TLR Tyres

-Selle San Marco Dynamic Shortfit



JGUILLEM ATALAYA GRAVEL BUILD

Looking for the perfect gravel bike formula? Look no further. We’re tested a range of different combinations and if there was ever a ‘one bike to rule all’ this would be it. The JGuillem Atalaya frameset can be used with 650B or 700c wheels so you can fit the wheel and tyre combination to suit any style or riding (650B*2.1 inch tyres shown).

The SRAM Mullet groupset provides a wide range of gearing to get you up any gradient but also gives you a big enough gear to keep the pressure on down the descents. This build has a 46T front chainring with 10-50T cassette.

The Zipp 303 Firecrest wheelset and Vittoria Barzo provide a lightweight yet bombproof combination designed to be ridden on the most technical terrain.

Build specifcation:

-JGuillem Atalaya frameset 56cm

-SRAM Red/XX1 mullet groupset, 46T and 10-50T cassette

-Zipp 303 Firecrest wheelset

-Vittoria Barzo Tyres

-SRAM Wireless Dropper Post

-Zipp Handlebar and Stem

-Selle San Marco Dynamic Shortfit saddle

JGuillem Atalaya Custom Gravel Bike Build

TIME ALPE D'HUEZ CUSTOM BUILD

TIME ALPE D'HUEZ CUSTOM BUILD

The Time Alpe D’Huez 21 is designed for the hills. A stunning finish and an even better ride quality makes this the ultimate all-round package. We built this one up with SRAM Red AXS and Reynolds AR 58/62 wheels.

This model has now been updated to the Time Alpe D'Huez 23.

Build specifcation:

-Time Alpe D'Huez 21

-Reynolds AR 58/62 Wheelset

-SRAM Red AXS Groupset

-Zipp Bar and Stem

-USE Seatpost

-BBB Flexribbon Bartape

SARTO SETA PLUS

Bespoke frameset handmade in Italy. Constructed with performance and comfort in mind for our customer, John, who was looking for the dream bike to celebrate his retirement 

Frameset

The Sarto Seta Plus frameset. Handcrafted in Italy, made to measure, painted according to his design. The starting point for our builds is always the frameset and in case it’s a real showpiece. The Seta Plus is designed to be light enough to race on but has comfort in mind. It has a slightly more relaxed geometry than the pure race bikes Sarto offer but retains the stiffness to ensure performance isn't compromised. 

Groupset

Next was the groupset. John had decided he wanted to go electronic and having already used previous SRAM components he was set on going down this route. The AXS groupset offered an opportunity to save weight and provide a wide range of gearing with the 2*12 setup. Being based just outside the Pennines means that most of the riding John does is in the hills and the more gears you have the better! 12-speed gearing ensures the jumps between gears are minimal and you never end up in between gears on the flat or climbs. 

Wheelset 

The wheelset comes in the form of the Zipp 303 firecrests. We talked about several options for wheels but settled on the Firecrests to save weight and knew they'd work perfectly in tandem with a set of 28mm tyres to provide the optimum level of grip and comfort on the heavy roads in the area.

Finishing Kit

Finally the finishing kit. Sarto offers an integrated bar/stem system to keep the front end of the bike looking clean and ensure the bike is as aerodynamic as possible.

TIME SCYLON CUSTOM BUILD

TIME SCYLON CUSTOM ROAD BUILD

The Time Scylon is the most aero bike in Time’s road bike range. Optimised for riding at high speed it's a race machine and with the spec we built this with its light enough to climb any mountain! The SRAM Red 1X groupset saves weight while offering a wide range of gearing (44T chainring and 10-36T cassette). The 353’s are the lightest wheelset in Zipps range and keep the overall bike weight around 7kg which is super light for an aero package.

Build specifcation:

-TIME Scylon Frameset (Red/White/Carbon)

-SRAM Red 1X groupset

-Zipp 353 NSW Wheelset

-Goodyear Eagle F1 Tyres

-Zipp Carbon Finishing Kit

-Selle San Marco Dynamic Shortfit saddle

- BBB Flexribbon tape

Time Sclyon custom buid video