ERE Research was created as a new high-end value bicycle parts brand with Swiss origins. The company was established by a group of experienced bicycle industry talents that have been responsible for creating the leading products in the bicycle industry for the last 20 years.

ERE focusses on high-value products with a great focus on design, technology and innovation.

Founder Piet van der Velde raced on the highest level before moving into product design and management, with a concentration on aerodynamics, performance ergonomics, components and saddle design.

ERE’s Mission: ‘To make your next bike ride your best bike ride, with products created to enhance and expand your riding experience utilising the finest materials and engineering – starting with road performance products.’