Since its foundation in 1987, Time have continually pushed the boundaries of technology, design and innovation. Driven by the desire to build the best bikes in the world and the guiding principle - Le Defi / The Challenge - never take the easy option and to lead the way.
BORN FAST Throughout Time’s history they have worked with the world’s best cyclists and teams to create bikes and products that are untouchable. Their palmares is revered and they have been part of countless iconic moments in cycling over four decades. Every detail of the design and manufacturing process is designed to enable Time build faster and faster bikes. It is a combination of multiple factors that create the optimum ride– weight, strength, stability, comfort. Each of these is treated equally to deliver the optimum ride.
FASHION FADES, STYLE IS ETERNAL Cycling is synonymous with style. From the attacking panache of Jacques Anquetil or Julian Alaphillipe to the hours spent honing your perfect setup. Time’s bikes are infused with technology and style - form and function working in perfect harmony. The bikes are timeless in style and as the great Yves Saint Laurent said “Fashions fade, style is eternal”.
ALWAYS PUSHING PERFECTION The quest for excellence is why Time invested in braided carbon and resin transfer moulding over 20 years ago. It’s why they don’t settle for cheaper alternatives. No corners are cut and production is in-house, everything is made in the European factory to the highest standards.
THE TIME bike RANGE
Time Alpe D’Huez 2023 road bike
Time Alpe D’Huez 23 Custom Build, available in Black, Red, Blue, Pink
The Alpe d’Huez Disc rider is looking for top performance, cutting-edge materials, stiffness and precision. Any rider looking to step away from the anonymous mainstream will love the flash and panache of the Time Alpe D’Huez climbing frameset.
To ride the new TIME Alpe d'Huez disc is to enjoy something that eludes description, that can't be duplicated by any other bike. This is the Ultimate Road Bike. The Dyneema® fiber used in the frame is 15x stronger than steel at the same weight and is so light that it floats on water. TIME is different, they aren't reliant on materials availability from large carbon prepreg manufacturers. By weaving their own braided carbon structures (BCS) they have been able to test strands of sustainable Bio-Based Dyneema® fibres since they first became available from DSM. Unlike the high temperature ovens used to cure standard prepreg frames, the lower resin temperature of the RTM injection process is well within the safe temperature range for Dyneema®.
TIME ADHX gravel bike
TIME ADHX Available in Amber, Forest, Cobalt and Carbon
TIME’s debut gravel bike has quickly notched several victories – the ADHX (Alpe d’Huez X) is the first of its kind to incorporate Bio-Based Dyneema®, the World’s Strongest Fiber®, to build a better performing machine. It’s the first to utilize braided carbon structure (BCS) manufacturing, a TIME exclusive that outperforms traditional carbon prepreg construction in almost every way by incorporating several types of fiber into each multidirectional braid. The ADHX is first in quality and tolerance control thanks to our highly accurate resin transfer moulding (RTM) process and is manufactured entirely in the EU using one of the most sustainable manufacturing processes in the industry. TIME’s first performance gravel offering is more than a cursory nod – in many ways the arrival of the ADHX makes it the clear leader in a very crowded field – with pedigree to spare, an iconic look and an attitude eager to make a splash.
ADHX is perfect for riders who want a top-performing “fast gravel” machine. Weight, stiffness, comfort and handling are cornerstones – as important as the knowledge that ADHX is technologically unique. Racers, All Road explorers and everyday riders seeking an experience off the tarmac will find ADHX checks the boxes.
Time Alpe D’Huez 01 road bike
Time Alpe D’Huez 01 Custom build, available in Red, Grey, Black and Blue
This exceptional bike is more than a match for its namesake climb clinging to the slopes above the Bourg d’Oisans valley. To tackle mythical ascents everywhere, Time have created a legendary bicycle – at under 900g, the Alpe d’Huez 01 is the lightest frame TIME has ever produced. A simple look at the scale, however, doesn’t reveal the agility and comfort of this remarkable machine. The blend of Vectran© fiber with high-strength and high-modulus carbon creates the perfect balance of mass, rigidity and deflection – the key ingredients for a climbing virtuoso.
The Alpe d’Huez 01 rider is looking for top performance with contemporary styling and appreciates the stiffness and precision of a racing frame with elegant forms and clean lines. Climbers looking for low weight and powerful ‘roleurs’ who enjoy torturing frames will both appreciate the ruthless efficiency of this no-nonsense machine.
Time SCYLON road bike
The Scylon is Time’s most aerodynamic offering – a purebred racing machine based on exhaustive simulations and fluid dynamics analysis. The powerful shaping is optimized to slip through the air while relentlessly transmitting every watt to the road. The agony of a fast, windy breakaway cannot be reduced, thankfully the sprint will come a few seconds sooner aboard this weapon. A carbon layup that blends Vectran© fibers with high-strength and high-modulus carbon balances performance with the necessary strength and damping needed for all-out efforts.
The Scylon rider is a strong athlete who wants a bike that will reward input to the pedals above all, while providing any aerodynamic advantage possible. The high-tech, stylish shaping of Scylon announce this rider means business – whether sprinting for the line or relaxing mid-ride with an espresso.
BUILD GALLERY
